LEMIN | Website Redesign

LEMIN - WEBSITE REDESIGN

UX/UI Design Support

Challenge

The young startup Lemin has developed a platform for companies, who want to provide their employees with precise and personalised coaching moments. In the early stages of the product, Hildebranding was asked to conduct a UX analysis of the underlying concept and to develop proposals for a redesign.

In the course of this collaboration, we created both a new corporate design for Lemin and concrete clickable prototypes for the customer and admin view of the service. These formed the basis for the technical implementation and optimisation of the service, so that it is now possible for more and more companies to prepare their employees optimally and digitally for the challenges of the future.

Methods

For Lemin, as for all individual projects, we have developed a customized process to provide them with the UX/UI support needed at the current stage as quickly as possible. The following methods were used:

By using a visual knowledge map created in advance, clients can clearly see and add to already clarified aspects, new proposals and also open questions during the briefing with Hildebranding. We want to use every second of the briefing to gain information and clarify open points and not to waste valuable time on avoidable repetitions or misunderstandings.

Especially with new products, you can't look back on a ton of data yet and have to make assumptions that need to be validated. In order to build up the newly developed designs in a scalable way and to make later validation and adaptation comprehensible, Hildebranding always uses frameworks such as user profiles and journeys. These clear representations of the users life help enormously in the iterative further development of digital products and the conscious making of decisions.

Even if as a designer you often have an inspiring idea of what a new digital product should look like, we at Hildebranding know that a consistent elaboration of a concept is always key. Only through the first rough visualisation of all possibilities we can detect gaps in the UX strategy or problems in the technical feasibility. In order to save time and effort, we always draft the first rough concept with wireframes so that we can make decisions with the client about possible innovation paths on this basis.

We design user interface prototypes not as pieces of art, but as building kits. And these kits must be practical, understandable and quickly expandable and modifiable. By using smart components and symbol libraries in tools such as Figma or Sketch, we can not only guarantee rapid adaptation in iteration loops, but also a comprehensible component structure for developers: from the moment of handover, they can find all the information in our designs that gives them an understanding of the desired result, but also provides concrete help steps for implementation (CSS styles, colour codes, spacing, etc.).

We value collaboration with our clients very much - and we have learned that we take the work off their shoulders when we let them actively participate in our process - as shortly as possible. To get a feel for the progress of a project, we regularly offer virtual short presentations or mini-workshops that provide a pooled exchange of information and quick decision loops. This way, all relevant parties of a project know about everything essential – and can refocus on their expert work with new impulses.

Redesign results

“I had the great pleasure to work with Kathrin for our web-app. Not only did she understand our product and the idea in a very short time, but she was able to adapt the design perfectly to our target group and our ideas. I highly appreciated her professionalism, reliability and creativity and can recommend Kathrin without reservation.”

Christof Weidl

Founder bei Lemin - Make Change Work!

Project contact

Kathrin-RingbahnCO-1

Kathrin

Founder of Hildebranding

New Work, Coaching, UX Research, UX, Strategy, Workshop Facilitation

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CHECK OUT OUR LATEST PROJECTS

Merics - Visualization

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Bosch - Digital Design

Redesign Werkzeug-Verleih

Bosch - Visualization

Key Visual BCW22

BOSCH WERKZEUGVERLEIH | Website Redesign

TOOLS IN A BOX - WEBSITE REDESIGN
BOSCH WERKZEUG-VERLEIH

UX/UI Design Support

Challenge

“How might we create a process of renting power tools as a fun and trustworthy experience for the target group?”

Bosch Werkzeug-Verleih is a renting service for high quality power tools in Bern, Switzerland. They reached out to us to help with UX and UI support to create a user-centered redesign for their website.

Source: www.bosch.ch/news-and-stories/werkzeugverleih

Methods

For the redesign process of Bosch Werkzeug-Verleih’s website we created a tailored process that combined relevant design thinking methods from kickoff to handover:

To understand the current user flow of the website, we rented a power tool ourselves. The Bosch Werkzeug-Verleih team observed our whole process from selecting the tool to returning it – and we were able to discover new possibilities and problems that may arise while operating their system.

This starting point helped us to derive more concrete UX activities as well as prioritize our initial redesign topics.

In joint compact working sessions, we were able to develop pioneering user profiles and journeys with input from the client. These workshops provided the client with a number of "aha" effects - and ourselves with a concrete list of the most important main needs, which we subsequently took into account in the redesign concept.

The previously derived Main Needs formed the starting point for several Design Challenges, each of which we set ourselves on an important aspect of the analysis findings. Our goal was to generate as many ideas as possible for critical points and to transform them into testable concepts.

After building a website prototype at high speed, we tested the newly created renting process extensively with real customers. Due to the pandemic, these tests took place in the persons' home offices - but due to this setup they could experience our remote clickdummy with their home computers and could comment our new ideas realistically. We learned a lot and answered many of our hypotheses – and also formulated new ones afterwards.

After our user tests we created iterated design concepts and UI components as smart building blocks. By using smart components and symbol libraries in the design tool Sketch, we made sure that our redesign document would be practical, understandable and quickly expandable for developers later on: from the moment of handover, they could find all the information in our designs that gave them an understanding of the desired result, but also provided concrete help steps for implementation (CSS styles, colour codes, spacing, etc.).

Evolution

Skizzen1
Scribbles & Notes
Skizze Suche
Even more Scribbles
Test-Karte
Test Prototype
Bildschirmfoto 2021-03-04 um 13.50.34
Final Prototype

Conceptual Process

Project contact

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Kathrin

Founder of Hildebranding

New Work Coaching, Workshop Facilitation, UX Research, UX Strategy

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Franziska

Junior UX/UI Designer

UX/UI Design, UX Concept, Graphic Design, UI Prototyping

Have we sparked your interest? Get in touch:

CHECK OUT OUR LATEST PROJECTS

Bosch - Visualization

Key Visual BCW22

Lemin - Digital Design

Redesign Lemin

Merics - Visualization

Infographics