Research Construction Sites
To identify digital business fields and opportunities on construction sites, I conducted extensive research studies in Germany and the USA. The focus was never on the technology itself, but on the current situation and the different needs of all construction site stakeholders.
In order to be able to get into the context of my interview partners in a playful way, I developed a board game myself, which allowed to get into the description of a typical daily routine right away. This technique was ideal for locating subliminal problems and opportunities.
My most exciting experience was to interview a tradesmen in the middle of a construction machine workshop and to see how creatively problems are solved hands-on on site – but also how chaotic the day of everyone involved can often be for various reasons. After conducting these studies, I can definitely say that it is worth investing in smart digital solutions for this industry to promote a collaborative culture for increased productivity.