MERICS – Infographics - Meric



How can complex interrelationships of the Chinese economy, technology industry and political system be presented in an understandable and vivid way?

The Mercator Institute for China Studies (MERICS) has successfully taken on this task for many years and also shows its website the multifaceted topics. Hildebranding supports this communication process with infographics and illustrations, which has resulted in many interesting graphic projects.


Each graphic project goes through several phases, which are concretized by the following methods:

Briefing and scribble

All important questions are already answered in an initial project call: What is the planned format, what is the general message, who is the target group? With this information we can already estimate an effort and clarify the image idea with first scribbles.

Composition and style

On the basis of the first scribble agreement, we can directly present the graphic statement in a more concrete way, determine the position of its elements in the graphic structure and simulate the desired style. This step therefore already shows how the graphic can look later – without already becoming too concrete, so that change requests are still possible.

Graphics polish

Once all the important elements and the desired structure are in place, we can move on to fine-tuning: Using the client's corporate design we create finely polished illustrations and infographics that are ready for publication.

Export and delivery

After the graphic is ready, there is one more important step where we take care of everything: exporting the graphic to all the elements that are important for publishing. We deliver our graphic projects clean and traceable, so our clients don't have to worry about format sizes or the latest versions. Ready for publication!

Online scroll graphic

Published 07/01/2021 at

This online scroll graphic was designed to show, on the occasion of the 100th anniversary of the Chinese Communist Party (CCP), which commissions and leading small groups surround the party leadership – and what characteristics they have.

Podcast logo and thumbnail design

Published 09/01/2021 at and on the most popular podcast platforms

In the fall of 2021, we had the privilege of working with the MERICS team to redesign the podcast logo as well as design elements around the podcast presentation.

"China Monitor"
graphic and layout design

Published 10/19/2021 at

In the regularly published “China Monitor”, we designed the lead graphic on the topic of globalization as well as the individual graphics in combination with the document’s layout design.

Project contact



Co-Founder of Hildebranding

New Work Coaching, Workshop Facilitation, UX Research, UX Strategy



Freelance Graphic Designer

Infographics, Branding, Graphic Design, Illustration

Have we sparked your interest? Get in touch:


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