As is usual for a design process, we worked in several iterations to get closer and closer to the ideal implementation. In the process, we took a close look at the company’s values and the message that the event should convey. To do this, we first created a wide-ranging collection of ideas in the form of scribbles, a suitable selection of which was digitised in the digital whiteboard tool Miro. A refined initial vision of the key visual was then finalised step by step. 

For this, programmes such as Adobe Photoshop and Illustrator were used in an interlocking way of working. To create the animation for the landing page, the key visual was brought to life in Adobe After Effects.